HOW TO PITCH YOUR WORK TO A FINE ART PUBLISHER -EVERY ARTIST SHOULD READ THIS

Here at EAST END PRINTS, we get swamped with an awful lot of poor submissions. 

So we've decided to give out a little guidance on how to pitch to an art publisher. If you follow these 5 fairly simple and easy steps, you get way more headway in getting you work out there.

1. Edit your work- Learn to be self-critical.

Not every piece of your work can be your best piece, you’re bound to have some pieces that just don’t work. Make sure that you are able to tell what artwork will sell commercially and what pieces fit more in to a specialty category.

2. What makes you stand out - can you boost a publisher’s portfolio?

All publishers are going to be questioning what’s in it for them, there business is making money, so you’re going to need to make them some money. Take a look at their range and see if you can add something unique, and what’s on trend.

3. Get to as many art fairs and shows as you possibly can

Head out to a near by art fair, we sure as heck do! Go take a look see what publishers are picking up on, what trends and techniques artists are using. It will help you to see what artwork works well, and you might even get some inspiration.

4. The Internet is your friend – get your work noticed

By building a portfolio on the Internet, either on Pinterest, Tumblr or your own website you will get your work noticed, and you could build a following and your fans might even be able to do your editing for you! But remember, use the good stuff, publishers look at hundreds of images a day, make sure that yours stand out and are easy to find.

5. Make sure high-resolution material of your artwork

A publisher can’t start printing your images if there 1000 X 800 pixels in size. Start Scanning all of your work at least at 300 DPI. The higher the resolution the larger the image can be blown up with out loss of quality. A few product shots won't ever hurt your portfolio either.

As a piece of guidance A2 digital size at 300 dpi is 4961 x 7016 pixels.