East End Prints Publishes Its Stance On AI Art
Posted by East End Prints on 10th Feb 2026
The East End Prints team has published its first official statement on AI art and confirmed a firm stance against sellers who profit from AI-generated copies of original work under invented artist names.
Helen Edwards, East End Prints Founder & CEO: "Every artwork we sell at East End Prints is an original design by a real artist. We directly support independent artists and illustrators by paying royalties on each sale. We’re an established small business championing real creativity in an AI-saturated world.
Our artists span the globe, and our dedicated range team actively signs, commissions and develops new work created specifically for our collections and our customers.
We stand firmly against sellers who profit from AI-generated art which either directly or indirectly copies original work under invented artist names."