Exquisite Paradox

Launched in 2019, California-based brand Exquisite Paradox began as an exploration for self-made designer Ava May to create simply for the joy of creating. Influenced by counterculture of the 60's and 70's, Ava employs modern technique in her stylistically retro graphic design and illustration. Vibrant, playful elements accompany sentiments intended to empower and encourage mindfulness in the viewer in the hopes of inspiring greater positive change.