Lockdown Buying Trend: Wall Art
Posted by Helen Edwards and East End Prints on 16th Feb 2021
A year ago we knew this virus was coming, but had no idea of the impact it would have on businesses big and small throughout the world. Whilst trying to prepare for something we didn't realise would be so serious, and with schools closing, business owners had to make some snappy decisions.
Our Brick Lane shop had to close and I too was struck down with the dreaded virus. I furloughed half the staff and three weeks later when my brain fog subsided, I realised we were going to be okay. Of course we had a product everyone loved and our customers were doing an awful lot of DIY with the kids at home. They were making the best of their home office space or treating a hardworking friend.
Our sales online have doubled over the last year - and we took on a nice bit of new business - John Lewis. We have loved this brand and we could see customers staying loyal to the brands they know and love during this time. We are due to launch over 100+ new products with John Lewis which is by far our biggest collection of dropship products on offer. It made perfect sense that we had become a lockdown trend and we are fast becoming the biggest and most beautiful wall art publisher in the UK.
